10 Social Media Ideas for Construction Companies

Social media has become a key element in the way construction companies across Michigan connect with the communities they serve. But keeping up with social media can often seem like a huge time-suck. If you're struggling to come up with content or post consistently, check out this awesome slideshare we've created to get your creative juices flowing! Here are our 10 social media ideas for construction companies:


#1.  A Day in the Field

Everyone's curious about what's going on when a new construction project is underway.  Take some time to upload a picture of your team working hard.

#2 Project Milestones

Finished products are cool, but don't forget to share the milestones along the way.  Take your followers on the journey to show the progress you've made.  Before & After photos are especially popular.

#3 Internal Contest

Life isn't all dirt and cranes, have friendly company contests that you show on social media to get people in your company and your followers to engage.

#4 Inspirational (or Funny) Quotes

Take time to drop some knowledge on your followers.  Not only should you be showing them your work, but you could be educating them as well.

#5 Team Building

We all know it takes teamwork to make construction happen.  Don't forget to showcase your team both on and off the job site, working hard and also having fun together.

#6 Get into the Community

Upload photos of your company lending a helping had.  Followers love to see that other people are involved and care about their community.

#7 Show Your Company's History 

How the company started is just as important as where it is today.  Share some of your company's old projects, photos and teams where it all began.

#8 Support Women In Construction

It's no secret that the majority of construction workers are men.  We can't forget that there are women in this industry too!  Show your followers and other businesses you value not only a diverse work environment, but women employees too.

#9 Promote Awards

The teams throughout your company put a lot of hard work and time into every project they complete.  Show your followers and potential customers how your company's efforts have paid off.

#10 Take Advantage of Hashtags

Hashtags are an easy way to gain some easy social media inspiration.  #MotivationMonday #WorkforceWednesday #WelderWednesday #ThrowbackThursday #TBT & #HighFiveFriday are a few popular ones in this industry.  Our favorite hashtag here at Michigan Construction is #buildmi

We hope you enjoyed our tips!  Together we will build a better Michigan!

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